American Apparel Website


Front End Development

I was brought in as a contractor for American Apparel in 2015 with the task of redesigning the e-commerce retail website to a responsive, Bootstrap based design. After releasing the responsive website, American Apparel saw a major increase in sales on mobile devices, which was the main goal of the redesign. Afterwards I went on to work closely with the marketing team, and backend developers in order to redesign the checkout experience, product pages, and many other high traffic pages on the site. I went on to use A/B testing to make further improvements on the website.


portfolio item American Apparel

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