The Camper Guy

The Camper Guy is Jovin Hamilton — a friend of mine going back to high school — running a small fleet of premium RV rentals out of Guntown, Mississippi. Delivery across Mississippi and into Alabama, Tennessee, Arkansas, Louisiana, Florida, Texas, and most of the surrounding states. State park weekends, college football tailgates in Oxford and Starkville, family trips to JP Coleman and Tishomingo.

Jovin had built the business up over five years and had the name, but not much else on the digital side. He needed a real brand, a website, and a way to actually book customers without running everything through texts and a notebook. I did all of it.

This wasn't a logo and a Squarespace template. The build covered three layers: brand identity, marketing site, and custom booking platform.

• Brand identity — logo system, color palette, typography, photography direction.
• Marketing site — homepage, fleet, pricing, delivery destinations, FAQ, contact.
• Custom booking platform — frontend reservation wizard, backend availability and pricing engine, delivery fee calculator, insurance compliance flow, deposit and confirmation workflow.

Most freelance design shops stop at the marketing site and hand the booking problem off to a third-party widget. That wasn't the right answer here. Off-the-shelf RV rental booking platforms charge per-booking commissions and force the business model to fit their constraints. A small operator running a focused fleet can't afford either. So I built one.

The visual system had to do double duty: signal premium enough that customers trust they're not getting a beat-up rental off Craigslist, but stay grounded enough that a family booking a weekend at Tishomingo doesn't feel like the brand is talking past them.

The mark, palette, and photography direction are tuned for that audience — Mississippi families, college tailgaters, weekend campers — not luxury overlanders pretending to rough it.

This is where the project earned its keep.

The reservation flow walks the customer through three steps: pick an RV and dates, enter contact details, review and confirm. Underneath it, the system handles the parts that usually break small operators.

Real-time availability

Per-RV calendar view, pulling from a backend that prevents double-booking and grays out blocked dates so the customer can't select them.

Dynamic pricing

Base nightly rate, seasonal adjustments, cleaning fee, and 7% Mississippi sales tax — all computed live as the customer changes selections.

Delivery fee logic

Flat rates for the destinations customers actually book most — Piney Grove, Trace State Park, JP Coleman, Oxford football tailgates, Starkville Horse Park, and a handful of others. Per-mile pricing at $4.25/mile from Guntown for custom addresses across fifteen supported states. "I'll pick up myself" path with no fee.

Insurance compliance workflow

Pickup customers are required to purchase Supplemental Liability Insurance from a third-party provider. The flow surfaces the policy number and operator name pre-filled, links out to the insurance site in a new tab, and requires an acknowledgment checkbox before the customer can continue.

Deposit and confirmation

No card-on-file at booking. The system books the reservation, fires a confirmation email, and queues a 24-hour callback to collect the 50% deposit and finalize delivery details.

That last decision was deliberate. Online card-on-file for a small fleet operator means PCI scope, chargeback exposure, and a payment processor relationship that costs more than it saves at this volume. A 24-hour deposit callback keeps the booking human and the business model clean. The site does the work; the operator keeps the relationship.

The Camper Guy has been running RV rentals out of Mississippi for five years. The website and booking platform are new — launched in 2025 — and they've replaced phone-and-notebook bookings with a system that handles availability, pricing, delivery logic, and insurance compliance on its own. The site is already taking real reservations.

Site Care handles hosting, SSL renewals, and ongoing maintenance. Updates happen when Jovin needs them. The booking platform handles day-to-day reservations without anyone touching it.

If you're running a real small business and you need more than a brochure site — branding that fits your customer, a site that converts, and a booking or reservation system that doesn't bleed you on per-transaction fees or force you into someone else's product roadmap — that's the kind of work I take on.