01
POSITION / RULES / RECOGNITION
Brand Systems
Identity, voice, art direction, campaign language.
proven in
Hero Sportz, Mat Viper, Undisputed Agency
ERIC BELL DESIGNS
2026 / WORKING DRAWING 01
Director of Engineering by day. Independent design and build studio by contract.
WEB · GRAPHIC · BRAND · BUILD
I do brand, web, and graphic work for businesses that want one person who can actually do all of it. And ship something that holds up after launch.
Currently shipping for two clients. Accepting one more before Q3.
§ 02 / STILL RUNNING
The Camper Guy
Branding, marketing site, and a custom booking platform for a Mississippi RV rental business.
- PROOF
- Live booking platform replacing phone-and-notebook scheduling. Built solo. Running since 2025.
- ROLE
- BRAND, DESIGN, FRONTEND, BACKEND
- STACK
- CUSTOM BOOKING · AVAILABILITY · PRICING
- TIMELINE
- 2025
LIVE SITE CAPTURE
The Camper Guy
site
§ 02 / STILL RUNNING
Undisputed Agency
The MMA branding agency I founded for fighters, gyms, and combat sports brands, spanning identity, web, content, and marketing.
- PROOF
- Brand and web work across multiple combat-sports clients since 2024.
- ROLE
- FOUNDER, DESIGNER, OPERATOR
- STACK
- CUSTOM CODE · BRAND IDENTITY · MARKETING
- TIMELINE
- 2024
Undisputed Agency
hero
§ 02 / STILL RUNNING
Hero Sportz
Glove concept design and a custom Shopify Liquid storefront for Steven Johnson Jr's athlete-led apparel brand.
- PROOF
- Glove concept system and custom Liquid storefront for Steven Johnson Jr.'s athlete-led brand.
- ROLE
- DESIGN, PRODUCT GRAPHICS, BUILD
- STACK
- SHOPIFY · LIQUID
- TIMELINE
- 2020-2021
Hero Sportz
product
§ 02 / STILL RUNNING
Mays Proper
A quiet static website for Neil May's Tupelo interior design studio, maintained as the official home since 2020.
- PROOF
- Live since 2020. Five years of zero-incident hosting and maintenance.
- ROLE
- DESIGN, BUILD, HOSTING, MAINTENANCE
- STACK
- HTML · CSS · JAVASCRIPT
- TIMELINE
- 2020-present
LIVE SITE CAPTURE
Mays Proper
site
§ 02 / STILL RUNNING
Team Bully Buster
A hand-coded nonprofit website for Keta Meggett's anti-bullying organization, maintained as the official home since 2019.
- PROOF
- Hand-coded nonprofit site. Maintained since 2019.
- ROLE
- DESIGN, BUILD, HOSTING, MAINTENANCE
- STACK
- HTML · CSS · JAVASCRIPT
- TIMELINE
- 2019-present
LIVE SITE CAPTURE
Team Bully Buster
site
§ 02 / STILL RUNNING
Greg Lutzka
A static HTML, CSS, and JavaScript site for a three-time Tampa Pro winner, kept useful through long-term maintenance.
- PROOF
- Three-time Tampa Pro. Site kept current through six years of career changes.
- ROLE
- DESIGN, BUILD, HOSTING, MAINTENANCE
- STACK
- HTML · CSS · JAVASCRIPT
- TIMELINE
- 2019-present
LIVE SITE CAPTURE
Greg Lutzka
site
§ 02 / STILL RUNNING
Mat Viper
A self-operated BJJ and MMA apparel brand spanning product graphics, customized Shopify Liquid, photography, and fighter-led drops.
- PROOF
- Apparel brand I designed and operate. UFC fighter signature drops including Bryce Mitchell.
- ROLE
- FOUNDER, DESIGN, BUILD, OPERATOR
- STACK
- SHOPIFY · CUSTOMIZED LIQUID
- TIMELINE
- 2019-present
LIVE SITE CAPTURE
Mat Viper
site
§ 02 / STILL RUNNING
SB Fitness
Sublimated basketball jersey design and full athletic apparel programs, with multiple SportsTemplates Hall of Fame placements.
- PROOF
- Multiple SportsTemplates Hall of Fame placements. 2018-2021 program.
- ROLE
- GRAPHIC DESIGN, KIT SYSTEMS, MOCKUPS
- STACK
- SUBLIMATION · VECTOR ART · SPORTSTEMPLATES
- TIMELINE
- 2018-2021
SB Fitness
product
§ 04 / SITE CARE
ship / maintain / keep current
Site Care
Most freelance projects end at launch. The site goes live, the freelancer disappears, and six months later the business is paying someone hourly to fix a broken contact form.
Site Care is the alternative. Hosting, monitoring, content updates, design changes, and infrastructure handled monthly by the same person who built it.
SITE CARE / MONTHLY
- INCLUDES
- Hosting, SSL, backups, uptime monitoringUp to 2 hours of content / design edits / moStack updates and security patchesDirect email line, 48-hour response M-F
- FROM
- $350/mo, NO MINIMUM TERM
§ 05 / OPERATOR
about / who you're hiring
Eric Bell
I'm a Director of Engineering at a national retail brand by day. Over the past decade I've held design and engineering roles at American Apparel, ModCloth, and Janie and Jack. I run Eric Bell Designs as a contract studio for businesses that don't need a 12-person agency and can't afford to hire a freelancer who's going to learn on their site.
Most design freelancers can't ship a real backend. Most engineers can't make a brand worth trusting. The work on this site is what happens when one person can do both.
LINKEDIN →
- Years shipping software
- 10+
- In-house at
- American Apparel · ModCloth · Janie and Jack
- Stack Overflow (G / S / B)
- 1 / 9 / 35
- Live client sites under maintenance
- 4
- Based in
- Southern California
§ 06 / STUDIO LEDGER
systems / craft / build
Studio Ledger
What I get hired to do, and what each engagement actually involves.
02
STRUCTURE / ACCESS / SPEED
Web Interfaces
Static sites, Next.js builds, responsive UI, content architecture. Scroll choreography, SVG construction, interaction timing.
proven in
Greg Lutzka, Team Bully Buster, Mays Proper
03
CATALOG / CHECKOUT / OPERATION
Commerce Builds
Shopify Liquid, custom booking flows, product architecture.
proven in
The Camper Guy, Hero Sportz, Mat Viper
04
SHIP / MAINTAIN / KEEP CURRENT
Long-Term CareHosting, updates, deployment, maintenance, infrastructure.
proven in
Greg Lutzka, Team Bully Buster, Mays Proper
§ 07 / SEQUENCE
measure twice / move once
Working Sequence
01
Diagnose
Map the business pressure, audience, system debt, and measurable target.
02
Design System
Lock the design rules before we start writing code we'd have to throw away.
03
Build
Translate the system into production code, CMS structures, and launch-ready flows. Built and reviewed against the same standards I use shipping software at scale: performance budgets, accessibility, real testing, and infrastructure that doesn't fall over the first time it gets traffic.
04
Measure
Read what real customers are doing on the live site and tune it from there.
§ 08 / CONTACT
signal / handoff
Start With The Constraint
Send the business problem, the timeline, and the thing that has to be true after launch. If it's a fit, the next step is a 20-minute discovery call with the same Director of Engineering who will design the system and ship the work.
PROJECT BRIEF / MINIMUM SIGNAL
- FIT
- BRAND · WEB · COMMERCE
- STATUS
- ACCEPTING ONE CLIENT BEFORE Q3
- INTAKE
- PROBLEM · TIMELINE · LAUNCH CONDITION